The growing popularity of social media and networking has been growing by leaps and bounds in recent times. One can hardly listen to a news story, watch a TV program or listen to the radio with out hearing about Twitter or Facebook. The explosion of this phenomena has been incredible and mind boggling. Facebook began with marketing to college students. A way for them to stay connected to each other close by or far away, the application became very popular across college campuses very quickly. The application was then discovered by the rest of the country. The number of users have exploded from tens of thousands of college students to millions and millions of users of all ages and from all over the world. Today Facebook boasts over three hundred million active users, fifty percent of which log on to Facebook at least daily and users over 35 years of age are the fastest growing demographic. This popularity has given way to many businesses such as Transglobe property management. More companies are using these networks to communicate to their clients, offer information to perspective clients and keep up with the quickly changing market place.
Along with Facebook has come a fairly new comer to the social media and networking is the micro blog site Twitter. Twitter simply asks the user what are you doing now? and gives the user 140 characters or less to communicate their message. Twitter too has experienced explosive growth in users going from hundreds to thousands to millions and now tens of millions of users of the application. Companies new and old are jumping on the Twitter band wagon. Twitter is a perfect platform to monitor what may be being said bout you or your company as well as a way to communicate now information, again Transglobe property management has jumped on the band wagon too. With the major demographic segment using Twitter being between 45 and 54 years old what better way to target a market segment with the information you want them to see.
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